Truth Central is McCann's global thought leadership unit. We exist to create original research that can help shape and grow our Client's businesses. We create a fresh report every three months, dedicated to unearthing unique truths. With the help of our wonderful regional directors, each study covers up to 20 markets so we can give you a truly global view. What's more, we're here to work out what that means for brands and advise Clients on how we can take their businesses to the next level.
