CITRONNELLE

Bois Chéri tea estate produces a range of Herbal teas, citronella being one of them.

Known for its health benefits as antioxidant and anti-inflammatory agent, Citronella also has the capacity of repelling insects thanks to the oils it contains, namely geraniol, borneol and citronellol.

At the height of the Chikungunya epidemic, when consumers were rushing to buy anti-mosquito lotions, we decided to use a tongue in cheek approach for Citronella Herbal tea and ran the print ad...