When Albatross insurance decided to reposition and target high profile individuals, IRS and RES projects as potential clients they asked us to conceive a campaign. The campaign was deployed on outdoor, print and direct. Rather than follow category trend with images speaking of fear, aligned with consumer insight, we chose to create a campaign built on humour. After launching the campaign with a 'wrapped' billboard, the visuals followed on the brand idea 'There is a better way to protect your assets'.