Café de Chamarel's rebranding exercise comprised re-looking the packaging and the advertising campaign to launch this new packaging.

The campaign sought to reconnect the brand to its faithful consumers as well as connect to potential consumers around a central human Truth: we drink coffee when we live moments full of emotion, be it sharing good times with friends, at the end of a pleasant one-to-one dinner with someone special, chilling out, facing up to deadlines or simply starting a challenging day. The campaign was launched across print, radio, in-store, direct and digital.

A website and mobile phone application were developed. Café de Chamarel, in every cup is a promise of emotion.