Pioneers in building and civil engineering projects, GCC assigned us to create a campaign promoting them as the leader in the construction industry. Amidst the clutter of corporate and sterile communications we decided to play as big they were. During our assignment GCC was constructing an innovative eco-building for a leading financial institution. We decided to use this site and turn it into a giant advertising spot to transmit a simple message for GCC to more than 40,000 vehicles driving by daily. "At the base of great constructions! GCC". This giant outdoor visual was a media first on the island and required highly skilled professionals in various fields to execute the larger than life ambient billboard. The impact was just as big!