The new identity for PhoenixBev was unveiled in February 2016 and with it, an advertising campaign to announce the change and the new direction the company is taking. PhoenixBev's new logo illustrates its values and the brand personality which is all about innovation, creativity, warmth and resourcefulness. PhoenixBev celebrates people, because as people we're always thirsting for the best. The campaign "People like you" talks about the people at the heart of PhoenixBev who work everyday to bring the best to their customers and to consumers like you and me. "People like you" is a celebration of their own people and an understanding that their consumers like them also want the best.