In February 2016 Phoenix Beverages Limited unveiled its new identity. The logo for PhoenixBev was created to accompany the new direction the company is taking, its desire to be innovative, while constantly working on being closer to its stakeholders and customers. The signature for PhoenixBev embodies its spirit of warmth, resourcefulness and creativity, a company where people are at the centre of everything they do. The combination of bright orange and deep petrol blue illustrates their values of innovation, trustworthiness and honesty.